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Marketing in a Competitive Economy - Routledge Library Editions: Economics and Society Leslie W. Rodger
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Marketing in a Competitive Economy - Routledge Library Editions: Economics and Society
Leslie W. Rodger
Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. Marketing moved from an exercise in profitably disposing of excess goods, to being concerned with producing goods as a result of market opportunities.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de noviembre de 2025 |
| ISBN13 | 9781041155157 |
| Editores | Taylor & Francis Ltd |
| Páginas | 252 |
| Dimensiones | 242 × 163 × 20 mm · 524 g |
| Lengua | Inglés |
