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Navigating Marketing Decisions for Sustainable Growth - Contemporary Management Practices
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Navigating Marketing Decisions for Sustainable Growth - Contemporary Management Practices
Divided into two parts – ‘Consumer-Driven Marketing Strategy’ and ‘Purpose-Driven Marketing Strategy’—this book emphasizes the importance of offering eco-friendly products, fostering meaningful local partnerships, and aligning marketing efforts with the values of conscious consumers.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 31 de agosto de 2026 |
| ISBN13 | 9781041206156 |
| Editores | Taylor & Francis Ltd |
| Páginas | 300 |
| Dimensiones | 150 × 220 × 20 mm · 632 g (Peso (estimado)) |
| Editor | Das, inal Kanti (Kanchrapara College, India.) |
| Editor | Paul, Justin |
| Editor | Saha, Dipak (Institute of Engineering and Management, India) |
| Editor | Sahadev, Sunil (Institute of Engineering and Management, India) |
