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EcoFusion Marketing: Strategies for Industry 4.0 Sustainability - Contemporary Management Practices
EcoFusion Marketing: Strategies for Industry 4.0 Sustainability - Contemporary Management Practices
Using real-world case studies and future-forward trends, this book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de abril de 2026 |
| ISBN13 | 9781041228332 |
| Editores | Taylor & Francis Ltd |
| Páginas | 272 |
| Dimensiones | 150 × 220 × 20 mm · 710 g |
| Editor | Appiah, Dominic |
| Editor | Chattopadhyay, Subrata |
| Editor | Chawla, Udit (Associate Professor, University of Engineering and Management, Kolkata) |
| Editor | Dutta, Sujit |
| Editor | Saha, Dipak |