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Strategic Brand Management and Development: An Interdisciplinary Approach to Marketing Successful Brands Lalaounis, Sotiris T. (University of Exeter, UK) 2.º edición
Strategic Brand Management and Development: An Interdisciplinary Approach to Marketing Successful Brands
Lalaounis, Sotiris T. (University of Exeter, UK)
The second edition of Strategic Brand Management and Development provides a comprehensive, multi-perspective approach to creating and marketing successful brands, now updated with new content on brand purpose, AI in branding, and expanded case studies including a brand of Indian origin.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 16 de marzo de 2027 |
| ISBN13 | 9781041246503 |
| Editores | Taylor & Francis Ltd |
| Páginas | 566 |
| Dimensiones | 150 × 220 × 20 mm · 879 g (Peso (estimado)) |