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Conceptualising the Consumer: Thinking Beyond the Extended and Distributed ‘Self’ - Key Issues in Marketing Management
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Conceptualising the Consumer: Thinking Beyond the Extended and Distributed ‘Self’ - Key Issues in Marketing Management
This book reimagines what it means to craft a self in contemporary life. The contributions present the self as dynamic, relational and politically charged. They call for a more critical and ethically engaged approach to grasp how identities are formed within the intertwined systems of consumption, technology and power.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de marzo de 2026 |
| ISBN13 | 9781041275374 |
| Editores | Taylor & Francis Ltd |
| Páginas | 134 |
| Dimensiones | 150 × 220 × 20 mm · 430 g |
| Lengua | Inglés |
| Editor | Tadajewski, Mark (University of Leicester, UK) |
