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Disruptions and Consumer Resilience - Key Issues in Marketing Management
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Disruptions and Consumer Resilience - Key Issues in Marketing Management
This book offers a comprehensive examination of how consumers develop resilience in response to disruptive events. It highlights the important influence of religiosity on consumer adaptation and behaviour during periods of major socio-economic disruption.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de mayo de 2026 |
| ISBN13 | 9781041284048 |
| Editores | Taylor & Francis Ltd |
| Páginas | 224 |
| Dimensiones | 150 × 220 × 20 mm · 600 g |
| Editor | Bettany, Shona |
| Editor | Hosany, A. R. Shaheen |
| Editor | Prayag, Girish |
