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Strategic Omnichannel Management: Strategy, Theory and Practice
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Strategic Omnichannel Management: Strategy, Theory and Practice
This book offers a clear, practical guide to tackling one of the most pressing challenges in contemporary omnichannel management. Through practical case studies, industry data, and recent research, it demonstrates how effective omnichannel strategies can rebuild buyer trust, enhance profitability, and foster resilience during disruptions.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de septiembre de 2026 |
| ISBN13 | 9781041288268 |
| Editores | Taylor & Francis Ltd |
| Páginas | 160 |
| Dimensiones | 150 × 220 × 20 mm · 470 g |
| Editor | Akter, Shahriar |
| Editor | Strong, Carolyn |
