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Marketing Insights from Popular Culture - Key Issues in Marketing Management
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Marketing Insights from Popular Culture - Key Issues in Marketing Management
This book explores how everyday stories, media, and symbols shape—and are shaped by—the ways we think about markets, brands, and consumption. Drawing on examples from film, television, music, fairs etc., it offers fresh perspectives on how marketing operates beyond boardrooms, spreadsheets, and formal strategy.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de mayo de 2026 |
| ISBN13 | 9781041299479 |
| Editores | Taylor & Francis Ltd |
| Páginas | 182 |
| Dimensiones | 150 × 220 × 20 mm · 520 g |
| Editor | De Monthoux, Pierre Guillet |
| Editor | Sodergren, Jonatan |
| Editor | Vallstrom, Niklas |
