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Marketing Japanese Pop Culture: From Global Strategies to Regional Development - Routledge Research in the Creative and Cultural Industries
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Marketing Japanese Pop Culture: From Global Strategies to Regional Development - Routledge Research in the Creative and Cultural Industries
Offering a marketing-centred lens on manga, anime, games and character-driven content, this volume explores how Japanese pop culture has shaped global audiences and how it can serve as a strategic driver of local vibrancy and community identity.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 23 de febrero de 2027 |
| ISBN13 | 9781041337034 |
| Editores | Taylor & Francis Ltd |
| Páginas | 236 |
| Dimensiones | 150 × 220 × 20 mm · 505 g (Peso (estimado)) |
| Editor | Kawamata, Keiko |
| Editor | Miura, Toshihiko |
| Editor | Tajima, Norio |
