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Information Processing Research in Advertising - Psychology Revivals
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Information Processing Research in Advertising - Psychology Revivals
Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. This book, first published in 1983, develops and explores this approach, through examination of research on a variety of problems.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de septiembre de 2026 |
| ISBN13 | 9781041378211 |
| Editores | Taylor & Francis Ltd |
| Páginas | 336 |
| Dimensiones | 150 × 220 × 20 mm · 780 g |
| Editor | Harris, Richard Jackson (Kansas State University, USA) |
