Julie M Rowland

Your Unicorn Business Julie M Rowland

"Progress always involves risks. You can't steal second base and keep your foot on first." Robert Quillen (1887-1948), journalist and humoristI love that quote because it is as true today as it was in the late 1880's. It is a great reminder that risk is a necessary part of life if you want to achieve anything great. By opening this book, you've taken that first step. Congratulations in your quest to enhance your business and marketing skills. Even though I truly believe we are all two great marketing ideas away from more sales opportunities than we can fully imagine, it takes much more than marketing to reach that next level. The strategies in this book, when implemented with precision and care, are guaranteed to make you more money with less effort. These are strategies that have helped businesses just like yours make hundreds of thousands of dollars, including your competitors. According to Bloomberg, eight out of ten entrepreneurs who start businesses fail within the first 18 months. A whopping 80% crash and burn. I have dedicated myself to helping business owners, because I know many of the companies that failed, could have succeeded with some direction. Entrepreneurs start their business because they have a talent, a skill, or a product to sell. They do not know how to run a business. They opened their business, hung out their shingle, but never set the proper foundation to hold that business up and allow it to be as successful as they dreamed. As you read the book remember it does not matter what industry you are in or what type of business you operate (I've been part of many). What matters is that you grasp the heart of the principles and the underlying lessons and strategies, that can help grow any operation in any category of business imaginable. The best time to start is NOW, not tomorrow, not next week or next year. Leave your competitors behind and steal second base!