Johnny Ch Lok

Airport Passengers Travellers Consumption Behavioral Relationship Johnny Ch Lok

Nowadays, the most famous online development reshaping traditional marketing methods of tourism business will be possible to replace the traditional walk-in travel agent business. Because travelling consumers like to turn on computer to link to different travelling agents' websites to choose which travelling package is the cheapest or it can provide the most attractive or enjoyable entertainment arrangement in the trip. So, online travel agents will influence travelling consumers to reduce to spend time to walk in to visit any travel agent shops. The traveller prefers to spend much time to find which travelling agents' websites to find the most right online travelling agent to help him/her to arrange the trip service to replace to find the most right walk-in travelling agent at home conveniently. So, travelling agent website development can impact every traveller individual planning behavior to be changed influentially because when he/she plans to walk in to visit the identified travel agent shop, but when he/she has one desk top computer to be installed at home. Then, he/she will have another choice to buy the travelling package service. So, he/she will change his/her walk in to visit the travel agent planning behavior to change to clicking on any travel agent's website behavior. Moreover, travelling website characteristics or attractive point is easy communication. When the traveller feels any worry or trouble, he/her need to enquire the online travelling agent immediately. He/she can send email to enquire the travelling agent to arrange travelling package similar service to walk in travel agent and he/she will compare the walk in travel agent's travelling package to this online travel agent travelling package. Although, the walk-in travelling agent can provide lesser service fee to compare this online travel agent. But, he/she feels that this online travel agent can provide more attractive and enjoyable travelling entertainment and trips service to satisfy his/her travelling need. So, he/she decides to choose this online travelling agent's travelling package and it seems that the online travel agent website can influence his/her original travelling agent target choice.