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International Business Strategy Verbeke, Alain (University of Calgary) 2 Revised edition
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International Business Strategy
Verbeke, Alain (University of Calgary)
This is the first textbook on international business strategy that combines analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles, the book shows how these can be applied to businesses engaged in international expansion, especially in high-distance markets.
611 pages, 61 b/w illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de abril de 2013 |
| ISBN13 | 9781107027893 |
| Editores | Cambridge University Press |
| Páginas | 616 |
| Dimensiones | 170 × 244 × 33 mm · 1,20 kg |
| Lengua | Inglés |
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