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Creating New Markets in the Digital Economy: Value and Worth Ng, Irene C. L. (University of Warwick)
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Creating New Markets in the Digital Economy: Value and Worth
Ng, Irene C. L. (University of Warwick)
Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.
256 pages, 62 b/w illus. 1 table
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de febrero de 2014 |
| ISBN13 | 9781107049352 |
| Editores | Cambridge University Press |
| Páginas | 260 |
| Dimensiones | 153 × 237 × 20 mm · 528 g |
| Lengua | Inglés |
