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Crafting Strategy: Embodied Metaphors in Practice Heracleous, Loizos (University of Warwick)
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Crafting Strategy: Embodied Metaphors in Practice
Heracleous, Loizos (University of Warwick)
The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking.
260 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de noviembre de 2012 |
| ISBN13 | 9781107411692 |
| Editores | Cambridge University Press |
| Páginas | 260 |
| Dimensiones | 154 × 229 × 14 mm · 370 g |
| Lengua | Inglés |
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