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Global Brands: The Evolution of Multinationals in Alcoholic Beverages - Cambridge Studies in the Emergence of Global Enterprise Lopes, Teresa da Silva (University of Oxford)
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Global Brands: The Evolution of Multinationals in Alcoholic Beverages - Cambridge Studies in the Emergence of Global Enterprise
Lopes, Teresa da Silva (University of Oxford)
Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.
348 pages, 21 tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de septiembre de 2013 |
| ISBN13 | 9781107669734 |
| Editores | Cambridge University Press |
| Páginas | 348 |
| Dimensiones | 154 × 230 × 23 mm · 514 g |
| Lengua | Inglés |
