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Mexican Multinationals: Building Multinationals in Emerging Markets Alvaro Cuervo-Cazurra-Miguel A. Montoya New edition
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Mexican Multinationals: Building Multinationals in Emerging Markets
Alvaro Cuervo-Cazurra-Miguel A. Montoya
A guide for executives, consultants, researchers, and students to a better understanding of the actions taken by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. The insights are based on forty-one detailed comparative case studies of Mexican multinationals written by local industry experts.
764 pages, Worked examples or Exercises; 4 Line drawings, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de marzo de 2022 |
| ISBN13 | 9781108456104 |
| Editores | Cambridge University Press |
| Páginas | 766 |
| Dimensiones | 228 × 153 × 44 mm · 1,09 kg |
| Editor | Cuervo-Cazurra, Alvaro (Northeastern University, Boston) |
| Editor | Montoya, Miguel A. |
