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Scenario Thinking: A Historical Evolution of Strategic Foresight - Elements in Business Strategy MacKay, R. Bradley (University of St Andrews, Scotland)
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Scenario Thinking: A Historical Evolution of Strategic Foresight - Elements in Business Strategy
MacKay, R. Bradley (University of St Andrews, Scotland)
Infuses established scenario planning routines with an exploration of cognitive reasoning. De-couples scenario thinking from scenario planning, elevating it as the essential ingredient in managerial foresight projects. New archival research discovers early contributions in the UK around the development and use of scenario thinking in public policy.
75 pages, Worked examples or Exercises; 00 Printed music items; 00 Tables, unspecified; 00 Tables, c
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de octubre de 2018 |
| ISBN13 | 9781108469005 |
| Editores | Cambridge University Press |
| Páginas | 92 |
| Dimensiones | 227 × 175 × 9 mm · 160 g |
| Lengua | Inglés |
