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Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers Tina Wells
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Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
Tina Wells
Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, this title gives you a field guide to the wave of millennials and their mindsets.
224 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de mayo de 2011 |
| ISBN13 | 9781118004050 |
| Editores | John Wiley & Sons Inc |
| Páginas | 224 |
| Dimensiones | 235 × 162 × 21 mm · 402 g |
