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The Human Brand: How We Relate to People, Products, and Companies Chris Malone
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The Human Brand: How We Relate to People, Products, and Companies
Chris Malone
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
208 pages, Illustrationsstrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de noviembre de 2013 |
| ISBN13 | 9781118611319 |
| Editores | John Wiley & Sons Inc |
| Páginas | 208 |
| Dimensiones | 229 × 158 × 19 mm · 378 g |
