Global Marketing Management - Kristiaan Helsen-Masaaki (The University Of Texas - Libros - John Wiley & Sons Inc - 9781119888765 - 27 de octubre de 2022
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Kristiaan Helsen-Masaaki (The University Of Texas
Global Marketing Management 9.º edición

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An indispensable resource for students of marketing, management, and international business In the newly updated ninth edition of Global Marketing Management, a team of veteran marketers delivers an academically rigorous and practically relevant guide for marketing managers hoping to succeed in an increasingly competitive international business environment. Readers will discover state-of-the-art global marketing practices that can be implemented to achieve wide-ranging corporate goals. In the book, business majors will step through a variety of animating themes, including the explosive growth of information technology, the economic and political forces of globalization, and the increased influence of environmental, social, and governance changes.

Global Marketing Management is an ideal resource for undergraduate and graduate students of marketing, management, and business.

704 pages

Medios de comunicación Libros     Book
Publicado 27 de octubre de 2022
ISBN13 9781119888765
Editores John Wiley & Sons Inc
Páginas 800
Dimensiones 253 × 204 × 34 mm   ·   1,50 kg

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