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Marketing Plans: A Complete Guide in Pictures McDonald, Malcolm (Cranfield School of Management)
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Marketing Plans: A Complete Guide in Pictures
McDonald, Malcolm (Cranfield School of Management)
An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there.
168 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de marzo de 2012 |
| ISBN13 | 9781119943136 |
| Editores | John Wiley & Sons Inc |
| Páginas | 176 |
| Dimensiones | 244 × 171 × 15 mm · 281 g |
| Lengua | Inglés |
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