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Statistical Methods in Customer Relationship Management Kumar, V. (Georgia State University, Atlanta)
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Statistical Methods in Customer Relationship Management
Kumar, V. (Georgia State University, Atlanta)
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management.
286 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de octubre de 2012 |
| ISBN13 | 9781119993209 |
| Editores | John Wiley & Sons Inc |
| Páginas | 288 |
| Dimensiones | 153 × 237 × 19 mm · 498 g |
| Lengua | Inglés |
