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Competing with IT: Leading a Digital Business - MBA Series Ashurst, Colin (Newcastle University, Newcastle Upon Tyne)
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Competing with IT: Leading a Digital Business - MBA Series
Ashurst, Colin (Newcastle University, Newcastle Upon Tyne)
Designed specifically for the needs of MBA students it examines strategic information systems, with an emphasis on realising benefits. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. Grounded in theory and linked to best practice it is the ideal MBA course text.
420 pages, 98 black & white tables, 57 figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de marzo de 2015 |
| ISBN13 | 9781137269973 |
| Editores | Bloomsbury Publishing PLC |
| Páginas | 420 |
| Dimensiones | 158 × 234 × 24 mm · 635 g |
| Lengua | Inglés |
