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Hit Brands: How Music Builds Value for the World's Smartest Brands D. Jackson
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Hit Brands: How Music Builds Value for the World's Smartest Brands
D. Jackson
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
212 pages, 12 figures, 4 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de octubre de 2013 |
| ISBN13 | 9781137271471 |
| Editores | Palgrave Macmillan |
| Páginas | 201 |
| Dimensiones | 127 × 203 × 18 mm · 430 g |
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