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Unconscious Branding
Douglas Van Praet
If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.
288 pages
| Medios de comunicación | Libros Book |
| Publicado | 4 de marzo de 2014 |
| ISBN13 | 9781137278920 |
| Editores | Palgrave Macmillan |
| Páginas | 288 |
| Dimensiones | 233 × 156 × 19 mm · 294 g |
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