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Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences J. Bernstein Second Edition 2014 edition
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Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences
J. Bernstein
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
416 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de mayo de 2014 |
| ISBN13 | 9781137282934 |
| Editores | Palgrave Macmillan |
| Páginas | 408 |
| Dimensiones | 163 × 242 × 31 mm · 822 g |
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