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The Brand Strategist s Guide to Desire A. Simpson
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The Brand Strategist s Guide to Desire
A. Simpson
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people's lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.
204 pages
| Medios de comunicación | Libros Book |
| Publicado | 12 de marzo de 2014 |
| ISBN13 | 9781137351814 |
| Editores | Palgrave Macmillan |
| Páginas | 190 |
| Dimensiones | 217 × 143 × 17 mm · 385 g |
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