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Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results D. Giannetto
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Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
D. Giannetto
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
256 pages, 2 black & white tables, 18 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de enero de 2015 |
| ISBN13 | 9781137410399 |
| Editores | Palgrave Macmillan |
| Páginas | 240 |
| Dimensiones | 168 × 243 × 21 mm · 417 g |
| Lengua | Inglés |
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