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Pricing, Online Marketing Behavior, and Analytics
G. Viglia
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution.
122 pages, 5 figures, 5 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de mayo de 2014 |
| ISBN13 | 9781137413253 |
| Editores | Palgrave Macmillan |
| Páginas | 106 |
| Dimensiones | 142 × 224 × 14 mm · 296 g |
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