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Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle Jonas Hoffmann 1st ed. 2015 edition
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Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle
Jonas Hoffmann
In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.
280 pages, 89 figures, 10 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de julio de 2015 |
| ISBN13 | 9781137481443 |
| Editores | Palgrave Macmillan |
| Páginas | 252 |
| Dimensiones | 223 × 150 × 23 mm · 589 g |
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