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Japanese Global Strategy: Overseas Operations and Global Marketing Katsuo Yamazaki 2019 edition
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Japanese Global Strategy: Overseas Operations and Global Marketing
Katsuo Yamazaki
This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment.
184 pages, 6 Illustrations, black and white; XVI, 184 p. 6 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 10 de enero de 2019 |
| ISBN13 | 9781137497369 |
| Editores | Palgrave Macmillan |
| Páginas | 184 |
| Dimensiones | 150 × 220 × 20 mm · 454 g |
| Lengua | Inglés |
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