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Entrepreneurial Marketing: Sustaining Growth in All Organisations Ian Chaston 2 New edition
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Entrepreneurial Marketing: Sustaining Growth in All Organisations
Ian Chaston
Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this book applies entrepreneurial marketing to all sizes of organisation, from large firms to SMEs. The 1st edition was one of the first books to tackle entrepreneurial marketing; now, the new edition will take a fresh look at the subject.
384 pages, 16 tables, 39 line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de noviembre de 2015 |
| ISBN13 | 9781137500915 |
| Editores | Palgrave Macmillan |
| Páginas | 384 |
| Dimensiones | 150 × 220 × 20 mm · 453 g |
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