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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency Gordon R. Foxall 1st ed. 2016 edition
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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency
Gordon R. Foxall
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.
332 pages, 27 black & white illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de octubre de 2016 |
| ISBN13 | 9781137501196 |
| Editores | Palgrave Macmillan |
| Páginas | 326 |
| Dimensiones | 157 × 219 × 24 mm · 536 g |
| Lengua | Inglés |
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