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Researching Marketing Decisions: The Indian Context 1.º edición
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Researching Marketing Decisions: The Indian Context
This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.
216 pages, 10 Line drawings, black and white; 40 Tables, black and white; 10 Illustrations, black an
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de abril de 2019 |
| ISBN13 | 9781138061927 |
| Editores | Taylor & Francis Ltd |
| Páginas | 216 |
| Dimensiones | 222 × 147 × 15 mm · 394 g |
| Lengua | Inglés |
| Editor | Mehta, Ritu (Associate Professor of Marketing, Indian Institute of Management Calcutta, India) |
