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Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity - Routledge New Directions in PR & Communication Research Amy Thurlow 1.º edición
Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity - Routledge New Directions in PR & Communication Research
Amy Thurlow
This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.
132 pages, 1 Line drawings, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de noviembre de 2018 |
| ISBN13 | 9781138064324 |
| Editores | Taylor & Francis Ltd |
| Páginas | 140 |
| Dimensiones | 241 × 161 × 15 mm · 372 g |
| Lengua | Inglés |