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Understanding Sport Management: International perspectives 1.º edición
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Understanding Sport Management: International perspectives
Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management. Adopting an issues-based approach and drawing on the very latest research, it demonstrates how theory translates into practice across all the key functional areas of sport management, from governance and leadership to tourism and events.
Written by a team of experts from across the globe, the book explores sport management from a truly international perspective and looks at all levels from professional, high-performance sport to non-profit and grassroots. With extended real-world case studies and an array of helpful features in every chapter, it addresses crucial topics such as:
managing organisational performance communication and social media sponsorship and marketing the impact of sport on society future directions for sport management.Complemented by a companion website full of additional teaching and learning resources for students and instructors, this is an essential textbook for any degree-level sport management course.
288 pages, 37 black & white illustrations, 6 black & white tables, 31 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de enero de 2017 |
| ISBN13 | 9781138100626 |
| Editores | Taylor & Francis Ltd |
| Páginas | 294 |
| Dimensiones | 150 × 220 × 20 mm · 740 g |
| Lengua | Inglés |
| Editor | Bradbury, Trish (Massey University, New Zealand) |
| Editor | O'Boyle, Ian (University of South Australia) |
