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Wine Marketing C. Michael Hall 1.º edición
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Wine Marketing
C. Michael Hall
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
360 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2 de noviembre de 2015 |
| ISBN13 | 9781138133921 |
| Editores | Taylor & Francis Ltd |
| Páginas | 376 |
| Dimensiones | 150 × 220 × 20 mm · 860 g |
| Lengua | Inglés |
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