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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century - Routledge Interpretive Marketing Research Almudena Gonzalez Del Valle Brena-Laura Illia-John 1.º edición
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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century - Routledge Interpretive Marketing Research
Almudena Gonzalez Del Valle Brena-Laura Illia-John
Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.
176 pages, 9 black & white illustrations, 14 black & white tables, 9 black & white line drawings
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de agosto de 2016 |
| ISBN13 | 9781138206069 |
| Editores | Taylor & Francis Ltd |
| Páginas | 176 |
| Dimensiones | 232 × 158 × 13 mm · 276 g |
| Lengua | Inglés |
| Editor | Balmer, John M.T. (Brunel University, UK) |
| Editor | Gonzalez del Valle Brena, Almudena (International University of La Rioja, Spain) |
| Editor | Illia, Laura (IE University, Spain) |
