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Understanding the Older Consumer: The Grey Market - International Series in Social Psychology Barrie Gunter 1.º edición
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Understanding the Older Consumer: The Grey Market - International Series in Social Psychology
Barrie Gunter
Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.
188 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de septiembre de 2017 |
| ISBN13 | 9781138462625 |
| Editores | Taylor & Francis Ltd |
| Páginas | 188 |
| Dimensiones | 162 × 243 × 16 mm · 404 g |
| Lengua | Inglés |
| Editor | Gunter, Barrie |
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