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Marketing Management: A Cultural Perspective Luca M Visconti 2.º edición
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Marketing Management: A Cultural Perspective
Luca M Visconti
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.
584 pages, 26 Line drawings, black and white; 67 Halftones, black and white; 33 Tables, black and wh
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de mayo de 2020 |
| ISBN13 | 9781138561410 |
| Editores | Taylor & Francis Ltd |
| Páginas | 564 |
| Dimensiones | 174 × 245 × 30 mm · 980 g |
| Lengua | Inglés |
| Editor | Penaloza, Lisa (Bordeaux Management School, France) |
| Editor | Toulouse, Nil (University of Lille, France) |
| Editor | Visconti, Luca M. (Bocconi University, Italy) |
