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Engaging Brands: A Customer-Centric Approach for Superior Experiences Addis, Michela (University of Rome, Italy) 1.º edición
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Engaging Brands: A Customer-Centric Approach for Superior Experiences
Addis, Michela (University of Rome, Italy)
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.
258 pages, 65 Line drawings, black and white; 12 Tables, black and white; 65 Illustrations, black an
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de mayo de 2020 |
| ISBN13 | 9781138587014 |
| Editores | Taylor & Francis Ltd |
| Páginas | 258 |
| Dimensiones | 233 × 154 × 20 mm · 426 g |
| Lengua | Inglés |
