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Marketing Communications in Tourism and Hospitality Scott McCabe 2.º edición
Marketing Communications in Tourism and Hospitality
Scott McCabe
The rapidly changing context of the modern tourism and hospitality industry has led to an increased emphasis on communications strategies in today’s digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry.
352 pages, 60 black & white illustrations, 40 black & white tables, 40 black & white halftones
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Pendiente de lanzamiento | 25 de agosto de 2026 |
| ISBN13 | 9781138679276 |
| Editores | Taylor & Francis Ltd |
| Páginas | 316 |
| Dimensiones | 150 × 220 × 10 mm · 453 g |