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Innovation in Pricing: Contemporary Theories and Best Practices 2.º edición
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Innovation in Pricing: Contemporary Theories and Best Practices
This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through articles and interviews with the world's leading academics.
418 pages, 87 Line drawings, black and white; 26 Tables, black and white; 87 Illustrations, black an
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de agosto de 2017 |
| ISBN13 | 9781138738256 |
| Editores | Taylor & Francis Ltd |
| Páginas | 406 |
| Dimensiones | 150 × 220 × 20 mm · 725 g |
| Lengua | Inglés |
| Editor | Hinterhuber, Andreas (Hinterhuber and Partners, Austria) |
| Editor | Liozu, Stephan (Value Innoruption Advisors, USA) |
