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Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges - Routledge New Directions in PR & Communication Research Pompper, Donnalyn (Temple University, Philadelphia, PA, USA) 1.º edición
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Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges - Routledge New Directions in PR & Communication Research
Pompper, Donnalyn (Temple University, Philadelphia, PA, USA)
This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people?
214 pages, 5 black & white illustrations, 5 black & white line drawings
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de abril de 2017 |
| ISBN13 | 9781138743502 |
| Editores | Taylor & Francis Ltd |
| Páginas | 198 |
| Dimensiones | 150 × 220 × 10 mm · 400 g |
| Lengua | Inglés |
