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Social Media Communication: Concepts, Practices, Data, Law and Ethics Jeremy Harris Lipschultz 1.º edición
Social Media Communication: Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
In Social Media Communication: Concepts, Practices, Data, Law and Ethics,Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics?all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry?s leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbookgives readers the resources they?ll need to both evaluate and utilize current and future forms of social media.
For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online at:
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268 pages, 7 black & white tables, 45 black & white halftones
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de agosto de 2014 |
| ISBN13 | 9781138776449 |
| Editores | Taylor & Francis Ltd |
| Páginas | 268 |
| Dimensiones | 344 × 181 × 21 mm · 612 g |
| Lengua | Inglés |
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