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Strong Brands, Strong Relationships Susan Fournier 1.º edición
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Strong Brands, Strong Relationships
Susan Fournier
Strong Brands, Strong Relationships is a new collection of innovative research and practitioner insights which builds on the foundations of the first book, but with darker themes at its centre: an exploration of the destructive and dysfunctional aspects of our complex relationships with brands.
476 pages, 48 black & white illustrations, 16 black & white tables, 3 black & white halftones, 45 bl
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 22 de junio de 2015 |
| ISBN13 | 9781138786837 |
| Editores | Taylor & Francis Ltd |
| Páginas | 436 |
| Dimensiones | 158 × 231 × 26 mm · 762 g |
| Lengua | Inglés |
| Editor | Avery, Jill (Harvard University, USA) |
| Editor | Breazeale, Michael J |
| Editor | Fournier, Susan (Boston University, USA) |
