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Marketing in Perspective (RLE Marketing) - Routledge Library Editions: Marketing Simon Majaro 1.º edición
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Marketing in Perspective (RLE Marketing) - Routledge Library Editions: Marketing
Simon Majaro
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients ? productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods ? both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
252 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de agosto de 2014 |
| ISBN13 | 9781138787636 |
| Editores | Taylor & Francis Ltd |
| Páginas | 252 |
| Dimensiones | 156 × 234 × 28 mm · 430 g |
| Lengua | Inglés |
