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Organization and Marketing (RLE Marketing) - Routledge Library Editions: Marketing Peter Spillard 1.º edición
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Organization and Marketing (RLE Marketing) - Routledge Library Editions: Marketing
Peter Spillard
Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.
242 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de agosto de 2014 |
| ISBN13 | 9781138793552 |
| Editores | Taylor & Francis Ltd |
| Páginas | 242 |
| Dimensiones | 156 × 234 × 23 mm · 408 g |
| Lengua | Inglés |
