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Research in Media Promotion - Routledge Communication Series 1.º edición
Research in Media Promotion - Routledge Communication Series
This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.
384 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de mayo de 2015 |
| ISBN13 | 9781138861268 |
| Editores | Taylor & Francis Ltd |
| Páginas | 384 |
| Dimensiones | 150 × 220 × 10 mm · 521 g |
| Lengua | Inglés |
| Editor | Eastman, Susan Tyler |